5 Powerful Ways to Support Your Business During (And After) Small Business Week

By Dr. Travis Lange, Lange Digital Solutions

Happy Small Business Week from all of us at Lange Digital Solutions. We’re proud to stand with small businesses every day of the year!

It’s Small Business Week this week, and it’s more than just a celebration. It’s a golden opportunity for local entrepreneurs to shine, connect, and grow. As a small business owner, you work hard all year long. This week (and every week really!), let’s make sure that effort gets noticed and rewarded!

At Lange Digital Solutions, we specialize in helping small businesses thrive online and off. So, to mark Small Business Week, we’re sharing five simple but powerful tips you can put into action right now to boost your visibility, attract more customers, and strengthen your local presence.

1. Tell Your Story

People love supporting small businesses because they love the people behind them. Take time this week to share your story: how you got started, the challenges you’ve overcome, and what makes your business special. Post it on your website, on social media, or even in an email to your customers.

Pro tip: Include photos or a short video, because real faces and real stories connect deeply with audiences.

2. Run a Special "Small Business Week" Promotion

Give your loyal customers (and potential new ones) a reason to celebrate with you. Consider offering a limited-time discount, a buy-one-get-one deal, or a free gift with purchase. You could even create a fun social media giveaway that encourages people to share your business with their friends. This not only drives sales but also expands your reach during a week when supporting small businesses is top of mind.

Tip: This works anytime! Not just Small Business Week!

3. Partner Up with Other Local Businesses

I am a HUGE fan of this one! Collaboration is one of the fastest ways to grow. Reach out to other small businesses in your area and look for ways to cross-promote. For example, a local coffee shop and a nearby bookstore could team up for a "Coffee & Reads" discount. Or a fitness trainer and a healthy meal prep service could create a joint wellness challenge. These partnerships help you tap into each other's audiences and build a stronger local network.

4. Refresh Your Online Listings

When was the last time you checked your Google Business Profile? Or your Facebook page details? Small Business Week is the perfect excuse to make sure your online listings are accurate, up-to-date, and optimized. Correct hours, fresh photos, and recent reviews can make a huge difference when customers are searching for businesses like yours.

Pro tip: Ask a few happy customers to leave you a review this week. Many will gladly help if you just ask!

5. Show Gratitude to Your Customers

Your customers are the heartbeat of your business. Use events like Small Business Week as a moment to say "thank you." A heartfelt message on social media, a special customer appreciation event, or even handwritten thank-you notes for your top clients can go a long way in building loyalty and goodwill. People remember how you make them feel, and gratitude leaves a lasting impression.

So, Let’s Make This Weekend Count

Small Business Week is a celebration of your hard work, your dreams, and your impact on the local community. By taking a few strategic steps like sharing your story, running a promo, partnering up, refreshing your online presence, and showing gratitude, you can turn this week into a springboard for growth.

If you need help putting any of these ideas into action, Lange Digital Solutions is here to support you. Whether it’s updating your website, launching a campaign, or improving your local visibility, let’s connect and make sure your business gets the spotlight it deserves.

Best Wishes,

Dr. Travis Lange