Helping Local Customers Find (and Choose) You!

If you are struggling to get sales or customers for your business, chances are that it has nothing to do with the level of service that you provide, or the product that you sell.

It could just be that you have a visibility problem.

You could have the best service in all of Green Bay. The fastest response, the friendliest staff, the highest quality work. But if you’re invisible online, none of it matters.

People don’t just find businesses the old-fashioned way anymore. They pull out their phones, they search, they scroll, and they compare. And in those few quick seconds, they make decisions.

Do a quick test:

Go to Google and type in the service that you provide, and the location where you do it.

For example, "Chiropractor in Green Bay" or "Lawn Care in Manitowoc." If you are really wanting to put yourself to the test, use "near me" instead of a city.

If your business doesn’t show up in the top three when people look, then you’re handing customers to your competitors.

What Online Visibility Really Means

But online visibility is more than ranking on Google. It’s about being found and being remembered.

It’s showing up in search, on social, and in conversations. It’s consistency across every digital corner where your customers hang out.

Visibility says, “We’re here, we’re active, and we’re ready to help.”

So how can you improve your chances of being found?

1. Start with Your Google Business Profile

If you haven’t claimed your Google Business Profile yet, then that’s step one. It’s free and extremely powerful. After you have control of your profile:

• Add real photos of your team and work.

• Keep hours and services updated and accurate.

• Use the “Posts” feature to share updates or specials.

• Respond to ALL reviews, good or bad.

Google rewards active listings with better placement.

2. Strengthen Local Signals

Every mention of your business name, address, and phone number (called your NAP) across the web should be identical. And I mean EXACTLY the same. If your address on your Google Business Profile lists your location as '123 Main Street Apartment 2' then it should not say '123 Main St. Apt. 2' in a different location on the web.

I like to say, Google is very smart, but Google is also very dumb... It needs consistency. That consistency also helps Google trust your business information, and that trust leads to higher visibility in those “near me” searches that I mentioned above.

A tip for helping strengthen these signals with your daily efforts is to include your service area keywords in your website content and blog posts naturally. For example:

“We proudly serve customers across Green Bay, Kewaunee County, and Door County, WI.” This title across your online assets gives Google something to grab onto when people do a search for those terms.

3. Stay Social, Stay Seen

Social media isn’t just for posting sales or pictures of your dog. It’s about reminding people you exist. Stay front of mind, and give people an inside look into the personality of your business.

• Share behind-the-scenes content.

• Highlight customers and partners.

• Celebrate local events or causes.

Provide value through content that your customers will want to see. For local small businesses, this is called becoming a 'local hero.' Share information about things that happened at the local school. Post local events taking place over the weekend. Talk about an upcoming community event like a Thanksgiving 5K or a Holiday Parade. The more often people see your business name in their feed, the more they remember it when they finally need you.

4. Post Helpful, Educational Content

When it comes to building long-term assets, this is where you get the bang for your buck! Blogs, how-to videos, and FAQ posts create assets that people can engage with and build trust at the same time.

When people search “how to” or “why does” in your industry, your content can be the answer they find. And the person who helps first often wins the sale.

Unlike traditional social media posts that usually have a shelf life of just a few days, this content can be found weeks, months, or even years later! This is how you compound effort, rather than having to hustle every single day.

At Lange Digital Solutions, we call that “earning attention instead of buying it,” and we are a huge fan of things that work and are free!

5. Ask for Reviews. They’re Your Digital Word-of-Mouth

All of us are bombarded by advertising and sales pitches 24/7. After a while, even businesses with the best intentions just become noise.

But we still trust a recommendation from a friend, or a local person in the community that we might know.

This is why a single new review can move you higher in search and improve your credibility instantly.

You have already done the work, and assuming that you have done a good job, most people are more than willing to help promote a local small business. And having satisfied past customers help you find potential new ones is a no-brainer!

Ask happy customers to share their experience, and make it easy with a direct link to your Google reviews page.

This seems like as good a time as any for us to ask for your help in improving OUR online visibility! If you have been a customer of ours in the past, or just find things like this educational blog helpful in your business journey, share a review on our Google Profile and Facebook Page to help others find us as well!

Our Final Closing Thought...

Online visibility isn’t just about algorithms, it’s about trust and consistency.

If you show up often enough, in enough places, people start to feel like they know you. That trust is the beginning of every great business relationship.

Are you ready to get to work on your online visibility? We have options that can help you do just that! We have everything from business coaching packages teaching you how to do it yourself, to packages where we just handle it for you and you can take it off your plate! If you want to discuss your online visibility plan, fill out this form and we will get in touch!

Best wishes,

Dr. Travis Lange