Unlocking Your Gifts - Small Business Coaching

Unlocking Your Gifts - Small Business Coaching

July 31, 20253 min read

How Sharing Your Strengths Builds Stronger Small Businesses

(and Why a Coach Helps You Get There)

“Your talent is God’s gift to you. What you do with it is your gift back to God.” ~ Leo Buscaglia

Running a small business is one of the most rewarding and challenging journeys that you can take. Every day, you wear multiple hats: leader, marketer, problem-solver, accountant, visionary. It’s easy to get lost in the hustle and forget something vital: you already have unique gifts that can transform not only your business but also your entire community.

 

The Power of Recognizing Your Gifts

Your “gift” isn’t always a big, flashy talent. It’s often something you’ve developed through years of experience or natural strengths you don’t even notice because they come so easily to you. Maybe it’s your ability to connect with people, your knack for organization, your creativity in solving problems, or your talent for teaching others what you’ve learned.

When you pause to identify these gifts, something powerful happens:

  • You gain clarity on what makes your business stand out.

  • You see how your skills can solve real problems for customers.

  • You realize that your expertise can help others in ways you hadn’t imagined.

Recognizing your gift isn’t just about self-awareness… It’s about purpose! And in small business, purpose is what drives growth.

Dr. Travis Lange

Why Sharing Your Gifts Matters

Here’s the truth: Your gift isn’t just for you. When you share it, you create a ripple effect.

Think about your local business community:

  • The seasoned shop owner who teaches a new entrepreneur how to manage inventory.

  • The contractor who connects other tradespeople to projects.

  • The café owner who refers customers to the bakery next door.

When small businesses share knowledge, support, and skills, everyone rises. Collaboration replaces competition, and instead of just surviving, local businesses thrive together.

Your gifts, when shared, not only strengthen your own business reputation but also elevate the community around you. This mindset turns small towns into strong, interconnected hubs of opportunity where everyone benefits.


The Missing Link: A Coach to Guide You

But here’s the challenge: It’s hard to see your own gifts when you’re buried in the day-to-day grind of running a business.

That’s where having a business coach or mentor becomes invaluable. A good coach helps you:

  • Identify your strengths (even the ones you didn’t know you had).

  • Overcome blind spots that are holding you back.

  • Develop a clear plan to apply your gifts strategically in your business.

  • Build confidence to share those gifts with your customers and community.

Coaching isn’t about just telling you what to do. It’s about drawing out what’s already inside of you and giving you the tools to use it more effectively.

Imagine what would happen if you stopped spinning your wheels, gained clarity on your strengths, and had someone in your corner cheering you on while holding you accountable. That’s the power of mentorship. It accelerates your growth, helps you make smarter decisions, and keeps you moving forward, even when challenges come.

Yes, there is a cost to hiring a coach. It is going to cost some money, and you may have to step out of your comfort zone, but that is where the magic happens!

There is also a cost to not hiring a coach too… And it not only costs money, but it costs time too… Time is expensive.


Dr. Travis Lange

Your Next Step

If you’ve felt stuck, overwhelmed, or unsure of your next move, this is your invitation: Don’t stay stuck where you are.

You have gifts that the world needs. You have skills that can help your business, and others, really grow. Sometimes, all it takes is the right coach to help you see it clearly and put it into action.

👉 If you are ready to take your business (and your gifts) to the next level, join my Small Business Mentorship & Coaching Program today. Together, we’ll identify your strengths, create a clear growth plan, and build the confidence you need to thrive.

📩 Email me today to get started. Your gifts are too valuable to stay hidden.

 

Best wishes,

Dr. Travis Lange

Dr. Travis Lange is a college professor of Digital Marketing and the owner of Lange Digital Solutions.

Dr. Travis Lange

Dr. Travis Lange is a college professor of Digital Marketing and the owner of Lange Digital Solutions.

LinkedIn logo icon
Instagram logo icon
Youtube logo icon
Back to Blog